Great Wall Motor Company Limited is a large multinational automaker, with products are sold to more than 120 countries and regions. As China’s first private automobile enterprise listed on the Hong Kong Stock Exchange, the company has more than 30 subsidiaries and over 22,000 staff members. At present, Great Wall Motor manufactures three kinds of automobiles - sedans, SUVs and Pickup MPVs, with an annual capacity of 400,000 complete vehicles, and the capability to independently produce key parts such as engines as well as front and rear axles.
Great Wall Motor has achieved soaring growth and remarkable profits for nearly 10 consecutive years. Relying on its modernized corporate culture and management team, Great Wall Motor has established a unique and lean management model. The company was listed among the Forbes Top 100 Chinese Enterprises both in 2007 and 2008. In June 2008, it ranked one of the "500 Most Valuable Brands in China". In June 2007, it won the honor of "The Most Valuable Listed Automaker." In January 2007, the company was awarded the title of "The Most Competitive Brand" by China’s Department of Commerce. In April 2006, it was listed as one of the "Recommended Export Brands" by China Electromechanical Products Import and Export Chamber, and valued as a "National Automobile Export Base Organization" by the Department of Commerce and the National Development and Reform Commission.
Since 2004, Great Wall Motor has secured its places among the "Top 10 Listed Private Companies," the "Top 500 Chinese Enterprises," the "Top 500 Chinese Manufactures of Machinery," the "Made-in-China Top 500," the "Top 500 Chinese Industrial Enterprises," the "Top 30 Chinese Automakers by Sales Revenue," the "1st of the Top 100 Private Enterprises in Hebei" and so on.
Great Wall Motor has been a leading player in both domestic and international markets. As of now, the company has been exporting its products to more than 120 countries and regions. In terms of export volume, the company has been taking the lead among its domestic peers for nine straight years, acquiring the most potential in becoming an independent powerful brand.
It is shifting its "vehicle trade" business mode to a new mode of brand fostering, sales and service network expansion, export of technologies, spare parts supporting centers, overseas plant establishment and systematic overseas market development. Currently, it is focusing after-sales service overseas, and that is one step ahead of many domestic counterparts in this area.
In view of its sedan series, Great Wall Motor entered the sedan market in 2008, upholding the concept of "creating delicate sedans featuring technological innovations and high performance-price ratio". Gwperi, the first sedan model released by Great Wall Motor to the market, set the industrial benchmark for premium cars due to its noteworthy quality. The demand for FLORID has been exceeding its supply ever since it came to the market at the end of 2008. In 2009, FLORID 1.5VVT and COOLBEAR entered the market just in time and quickly gained popularity among customers for its fashionable style, high-tech design and elegant appeal.
As of its SUV series, Great Wall Motor has been the largest seller for 6 consecutive years in China. Among other national brands, the product series represented by HOVER have seen the largest domestic sales and exports for numerous years, and won the grand prize of "CCTV China’s Best Independent SUV Brand of the Year."
As for the Pickup series, Great Wall Motor has made available a wide variety of "Pickup Models" represented by WINGLE, featuring "high, medium and low" specifications. Pickup has kept the first place both in market share and in sales for 11 consecutive years.
Great Wall Motor possesses world-class R&D equipment and systems. In October 2007, it was recognized as a "National Certified Enterprise Technology Center" and a "Postdoctoral Scientific Research Workstation". The company owns advanced development equipments and the ability to develop and design the three major categories including sedans, SUVs and Pickup MPVs, as well as the power assembly. Great Wall Motor has established its own technologies, standards and independent intellectual property rights in all the processing components including engine, transmission, complete vehicle modeling and design, CAE, and experimentation.
In hardware R&D, Great Wall Motor’s achievements have been beyond what was considered possible by average organizations. The establishment and commissioning of the experimental centre, the trial-manufacture centre and the molding centre are extremely rare elsewhere among China’s vehicle enterprises. The company is equipped with world-class and domestic-leading sophisticated facilities, including the largest simulated environment emitting laboratory, the laboratory for fatigue test on complete vehicles and components, the advanced laboratory for engine R&D, the laboratory for vehicle safety, and the automotive testing site. With these top-notch facilities, a solid foundation for Great Wall Motor’s continuous independent innovation has been laid.
Great Wall Motor’s assembled vehicles and engine products won 6 awards for innovation in the "Grand Celebration for the Achievements in Independent Innovation over the 50 Years of China Automobile."
High quality enables Great Wall Motor to drive smoothly into the future. Viewing its future from a global perspective, Great Wall Motor will continue to increase its investment. The deployed and ongoing investments and that under deployment have reached RMB 10 billion, which are used for production implementation, R&D facilities and new product developments for assembled vehicle and component bases,. In 2010, Great Wall Motor will reach a production capacity of 500,000 vehicles and launch a rich variety of premium products featuring unique design, low emission and high technology, forming three major operations, i.e. Sedan, SUV, and Pickup MPV.
Shouldering the responsibility of developing the national automotive industry, Great Wall Motor upholds the philosophy of "creating exquisite products with high performance-price ratio and technological innovations," focuses on the global market, and strives to build an excellent international motor brand.